Thursday, January 10, 2013

Table Tents are for Everyone

To be successful in advertising, you only have to know what will work best for your business. Don’t think in terms of trends. If you keep following the hottest trends in the market, you will only waste your time and money. You have to understand that not everything that works for other businesses will work for you as well. Think of suitability and capability—think of what is appropriate for your business and your capacity money-wise and technology-wise. If you do this effectively, you can be sure to find the perfect advertising strategy that will bring good return on your business.

Table tent as promotional materials

Ever heard of table tents? Have you seen those pieces of triangular cardboard placed on tables at restaurants, bars, or meetings which often contains ads? Those are referred to as table tents.

Table tent printing is not a new advertising concept.

It has been used for a long time now, in fact, often ignored with the introduction of online ads. Nonetheless, these table tents are perfect advertising materials which will help put your business name in front of people.

When you attend seminars or business events, some organizers will allow you to put table tents on the table. Some restaurants and clubs even allow this, too. If you think the products or services you offer are appropriate for these venues, you can consider talking to the organizer or owner to put your table tents on their tables.

Trade shows are also perfect for table tent marketing. Put some on your table or your booth where people will easily see it. If there is a chance for a sit-down conversation, your table will surely be noticed. Libraries and community centers are also good places to leave your material. Again, ask for permission so your tent doesn’t get thrown away. If there are fees, better settle it first so you get problems along the way. Also, ask how long you leave the table tent on their tables so you know when to collect them.  

Design for success

In order for your table tent to be successful, it has to be designed impressively. As much as possible, it is best if you opt for full color printing. This way you can make your material attractive and interesting. Be careful with the colors you use. It has to be appropriate to your business identity and brand. If you don’t know which colors to pick, research on the meaning of each color first. This will help you figure out the right colors to use on your material.  

Also, include a short but information-rich copy on your table tent template. Make it simple to read and understand. Use simple fonts that will make your message legible. Your logo and contact details have to also be included to let people know how they can reach you. Double check everything before printing so there are no errors and typos.

With the help of a reputable printing company you can make your table tents the best out there. Resist the temptation to print on your own to avoid making the material look flimsy and unprofessional.

Final note

Table tents are ideal for all kinds of businesses—online or offline. Even if online marketing is widely popular these days, nothing will still beat the personal and warm communication made across a table.

For more information and inquiries about the article feel free to visit: Table Tent Printing and Table Tent Template


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